Retro electronic sound-play and quirky titles meet with minimalist artwork and contemporary effected raps – the elusive ron builds up a fresh sound, with the likes of this year’s single Ed Hardy Swag!
Hip Hop
Kolen McClain brings purpose and style back to modern music, attacking the current scene with a divine fusion of Soul, RnB, and Hip Hop.
Boldly reigniting the essence of hard-hitting rap and hip hop, backed by an electrified production both immersive and distinct, PARTY CRASHA’S recapture the attention of the masses, with the unignorable new single Family Reunion.
The sense of story, the personal ache and honesty, the sharpness and clever poetry of the bars – everything engages; a dark and fascinating ode to inner turmoil and desperation.
Spendit’s upbringing was one soaked in adversity, and these experiences emerge throughout the seven tracks of Star EP. It’s a thought provoking collection, musically diverse and also impressive in terms of the bars and energy with which Spendit performs.
Brazilian beats and intoxicating melodic flavours to match – The St. Missy EP captures a groove unrivalled at present, from the moment the addictive layers and anthemic presence of RAKÁTA begins to play.
Three tracks in full compile the parameters of this release, an ambient lo-fi groove and retro panning of beats and keys lighting up the simple joyous space for The Way It Seems. Humility and mood consistently walk this road together, Big O showcasing the very best of his cinematic audio mind, whilst creating a softly evolving landscape of contemplation that manages to hold interest throughout.
Quirky vocals and unique rhythmic production elevates the catchy writing and intriguing scenes of Mimah’s latest pop-fusion single End Up Without.
The creative force that is SnapDibz leans back towards the classic haunting ambiance of timeless Hip Hop, to ultimately deliver some of his sharpest and smartest bars yet. Keep It Low employs a nostalgic Rap beat with a high-energy outpouring of bars both story-focused and loaded with clever wordplay.
Introducing a rapper and artist skilfully walking the line between outright original and divinely addictive – Dmighty leads with colourful yesteryear production and smart, compelling bars, for the brief yet impactful single Surprise.
xidontlie and Luey unite in the darkness and realism of the bars, the sound design already injecting a series of traits unmistakable in the current industry, and the result is a fascinatingly poignant, fearless and authentic look at the concept of Survivors Guilt.
To coincide with the release of his sublime new EP Love Letters Melt In Arizona Summers, we caught an interview with rapper and artist Tommy Will. We dig into the emotional depth of these tracks, the humility of the old-school conscious Hip Hop approach, songwriting and bars, and maintaining authenticity in a fast-paced industry. Here’s the conversation in full.