Boasting over a million plays across nearly two-dozen original singles, LA-based Joseph Rutakangwa has carved out an impressive niche within modern music, the likes of Avani and I Am Meant For you building further upon a naturally distinct and evocative style.

For the new release, Joseph returns to the poetic reflections and optimism of his earliest work, and in the process gifts listeners a feeling of positivity, self-belief, and lasting calm.

Folk PopPopSongwriterSoul Pop

Pretend You finely captures the essence of existing somewhere between the familiar and the unknown – a quality apparent in both style and topic. The folk-esque freedom is refreshing, the guitar-play is stunning – and all the more impressive for its humble placing in the mix – and the songwriting is genuinely original.

Alt PopIndie PopPop RockSongwriter