Originality matters more than ever, and this could be in your lyrics, your voice, your performative energy, your production or intentions. It could be combination of all of these. In this case, Sara Diana walks along a line that’s fairly nostalgic and familiar, but quickly captures a sense of pure identity and story that’s entirely her own.

Alt PopSongwriterSynth Pop

Soulful pop-rock with stunning vocals, a poetic songwriting thread and catchy melodies, organic grooves – a touch of harmonised wonder to light up the bigger moments. MCVEIGH capture a lane somewhere between the likes of Sam Fender and Nothing But Thieves, with The Thief Of Leaving.

Pop RockSongwriterSoul Rock

Piano-pop of a fearlessly stripped-back, vulnerable arrangement – clean vocals, short lines and a poetic, metaphorical intertwining of love and natural landscapes. Songwriter and artist Dailla highlights the thoughtful writing and unique vocal delicacy and warmth of her style, with Garden.

PianoPopSongwriter

We’re in a king of Hard-Fi realm with this voice and writing, but then as we move into the more world-music sway and bass-play of Pet Sematary, Zweng is quick to recapture his own lane. The voice is softer, the lyrics compelling and unusual, before we return to another uplifting pop-rock anthem for Goodbye To You.

Indie RockRockSongwriter

“They like it when I smile, not when I speak.”

Raina Wiles sets the mood beautifully for this project – an opening line and ambiance fit to captivate, for an EP that evocatively follows suit.

Glass Skin is divine, a lo-fi trip hop project with a soul-pop vocal lead, and lyrics that pierce through the noise as soulful reflections on life for a girl in the modern world.

AmbientIndie PopLo-FiPopSongwriterSoul PopTrip Hop

Reflecting on the subject matter of survivor’s guilt, everything from the writing to the performance of Martyr breathes authenticity and meaning into the creative ambient space. The idea of being thought of as strong, when deep-down you feel devastation, and still haven’t healed from the trauma, is one that’s perhaps more common than expected, and yet it’s rarely – if ever – brought about in contemporary music and songwriting.

AmbientDreamwaveGlitch HopIndie PopLo-FiPopSongwriter