Rapper and artist Rok Major brings a modern flow and melody to a classic hip hop beat, with the mellow storytelling and changing stages of Business as usual.
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Cody Wayne Connell, known to the scene as both paradox and Xodarap, recognises the duality of mankind through his yin and yang-themed alter-egos, and carves out a hard-hitting new lane in modern hip hop.
Creativity is a gift, integrity essential, talent non-negotiable. ATRYP is carving out a sensational catalogue of original hip hop tracks – an artist both intelligent and thoughtful at the helm, as well as confident and gripping as a leading performer. The music offers an experience that’s a little more rewarding with each revisit. Undoubtedly one to know about this year.
Inspired by the likes of Tupac and Eazy E as much so as Fabulous and Michael Jackson, LA ENVY’s fascination with the technical aspects of the artform, from lyrical ability, cadence, conscious bars and visual awareness, has naturally helped set him apart from the vast majority of modern artists.
Standing tall on the strength of a catchy RnB hook and fast, sharp bars from Prince D TNB – If U Mine is an X-rated old-school anthem that’s naturally uplifting, and introduces the sound of the quickly rising artist on a defiant high.
Genre-fusion with a heavy bass-and-beat combination, N4UGHTY BLUE is a seductive late-night track that’s strictly for mature audiences, and both the music and visuals refreshingly hold true to this focused mood and intention.
Deep bass and soulful RnB vocals pour through with a blissful degree of nostalgia – Sleazy Ed introduces a smooth take on good-vibes and real-life storytelling, with the likes of Nastolgia.
From the courthouse to the studio, creativity rings loud throughout the eclectic original repertoire of hard-working attorney, singer, songwriter, rapper, drummer and producer 17thekid.
Old-school vocals that are faultlessly rhythmic, the end of each phrase echoed for that nostalgic depth and a sense of unity to further the song’s driving force – Empire City is timeless by nature, and boldly original in its conscious framing of ideas and the development of the story.
Hugely cinematic production sets a quickly intriguing vibe – Pastor Weed branches back to his Hip Hop roots, with the sharp bars and haunting, unforgettable hook of the mighty FORGOTTEN.
Retro-robotic vocals and dreamy to lo-fi electronic production meet with conceptual intention of a bold, uninhibited nature. Jud A. Moller captures a series of contemporary reflections, with the raw mixing and modern world contemplations of The Evil World EP.
Stylistically unconfined, driven by Faith and crafted around reverb-soaked instrumental prowess and a heartfelt vocal line – KING TYGUSS whispers creativity and Christian grace into the modern hip hop and alternative pop scene, with the instantly distinct MAX PRAISE.