Creativity is a gift, integrity essential, talent non-negotiable. ATRYP is carving out a sensational catalogue of original hip hop tracks – an artist both intelligent and thoughtful at the helm, as well as confident and gripping as a leading performer. The music offers an experience that’s a little more rewarding with each revisit. Undoubtedly one to know about this year.

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Inspired by the likes of Tupac and Eazy E as much so as Fabulous and Michael Jackson, LA ENVY’s fascination with the technical aspects of the artform, from lyrical ability, cadence, conscious bars and visual awareness, has naturally helped set him apart from the vast majority of modern artists.

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Standing tall on the strength of a catchy RnB hook and fast, sharp bars from Prince D TNB – If U Mine is an X-rated old-school anthem that’s naturally uplifting, and introduces the sound of the quickly rising artist on a defiant high.

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Genre-fusion with a heavy bass-and-beat combination, N4UGHTY BLUE is a seductive late-night track that’s strictly for mature audiences, and both the music and visuals refreshingly hold true to this focused mood and intention.

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Old-school vocals that are faultlessly rhythmic, the end of each phrase echoed for that nostalgic depth and a sense of unity to further the song’s driving force – Empire City is timeless by nature, and boldly original in its conscious framing of ideas and the development of the story.

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Stylistically unconfined, driven by Faith and crafted around reverb-soaked instrumental prowess and a heartfelt vocal line – KING TYGUSS whispers creativity and Christian grace into the modern hip hop and alternative pop scene, with the instantly distinct MAX PRAISE.

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