Absolutely brilliant, in short – genuine in style and intent, unafraid to maintain its sense of artistry and purity despite the distractions and filler or hype expectations of the current industry. Even Keel displays a much-needed level of humanity, an anti-AI embrace that reminds listeners of the unmatched power of soulful creative expression.

Alt RockPop RockSoft RockSongwriter

Pretend You finely captures the essence of existing somewhere between the familiar and the unknown – a quality apparent in both style and topic. The folk-esque freedom is refreshing, the guitar-play is stunning – and all the more impressive for its humble placing in the mix – and the songwriting is genuinely original.

Alt PopIndie PopPop RockSongwriter