Creating lyric videos as one more piece of consumable content for your band can give any single the push it needs to crest a billboard chart. Cee-Lo Green’s F**k You was given the boost it needed by a (cheaply constructed) lyric video put together at the last second by a professional marketing team using a free editor.

Everyone thinks about how cool it would be to shoot their music video in their favorite bar or club, and 9 times out of 10, they’re right. The only issue, from a corporate & legal standpoint, is that releases are 100% required from you if you ever want a deep pocket to fund the release.

Calvin West is a music industry pro who has been writing, recording & producing music for many years. He creates eye-catching lyric videos for artists & bands who wish to promote their music with a necessary set of visuals that highlight & compliment their songwriting.

Stay busy, and always respond to your existing fans. Even if you’re not as good as you’d like to be – which we rarely are in the moment – document that process. Keep looking ahead. Get things done. Don’t be afraid of failure. You have to love all of this.