Tuned in perfectly well to the sound of today, and the good vibes required to see the summer through its final weeks, Las Vegas artist ThuPlug has crafted a crisp, clean and smoothly melodic hit in the form of Keep On.
Utilizing the strength of a beautiful soundscape and a light beat, ThuPlug pours through lyrically with a series of short and simple rhymes – familiar references intertwined with personal reflections and statements of drive and confidence. Meanwhile, this rising and falling melody entrances in a quickly memorable way, making certain to hit with impact and ultimately leave the listener walking away with that tune running through their mind.
A naturally summer-ready alternative pop track, with a dash of hip hop as the verses see the artist pick up the pace and underline his own versatility when creating bars and building a story-line.
Also recently released, Young Ceez features on another summer banger of ThuPlug’s that is the aptly titled Golden Beach. Here there’s immediately a little more substance and intention – there’s a certain depth, a detailed story and a notably personal narrative that all at once helps add humanity and helps the listener build a genuine connection with the artist.
The beat is superb, fusing a little of that dance-hall bounce with a more melancholic aura that helps highlight the underlying truth and emotion of the song. ThuPlug finds himself throughout this, showcasing a far more fascinating approach to lyricism and one that holds your attention right the way through.
Where the first single is a simple anthem of a track designed to inspire good vibes and motivate, Golden Beach takes a more specific subject matter and digs a little deeper into that – production wise and lyrically. Originality begins to emerge and give the sound a definite thread of identity.
In both cases, professionalism shines brightly, and ThuPlug’s flawless delivery and flow help create a sense of movement that’s brilliantly engaging. Expect to hear a lot more from this artist in the coming months and years.